大学生对高校公众号宣传内容及审美偏好调研: 基于选择和直接评价的混合方法
摘要
结果显示,大学生对高校公众号的内容及审美的偏好在性别、年级、专业、学生身份上均呈现一定程度的显著性差
异。高校公众号在内容和形式上缺乏时效性和针对性和多样性等潜在问题,针对这些问题我们提出了对策建议。
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