基于ECM的超星学习通大学生持续使用意愿研究

肖 爽
江汉大学商学院

摘要


为揭示大学生对超星学习通平台持续使用行为的内在机理，本研究以期望确认模型（ECM）为基础，整合感知平台易用性、平台内容质量、教师交互性、个性化推荐等变量，构建超星学习通大学生持续使用意愿影响因素模型并提出相关假设。后期会做相应的实证研究。本研究为高校在线教学平台优化运营、提升师生粘性与教学成效提供参考。

关键词


期望确认模型（ECM）；超星学习通；持续使用意愿；满意度

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参考


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