儿童消费市场的营销策略与影响

高 艺宁
墨尔本大学(学生)

摘要


本文将探8至12岁之间的儿童群体作为消费者和媒体用户所扮演的角色,以及不同的全球性公司如何采取
营销策略来触达和吸引他们。虽然这些策略可能会带来积极的影响。但仍存在一些相关问题,因此市场营销人员和
政策制定者应采取措施以降低由此带来的风险。

关键词


儿童消费者;营销策略;道德问题;媒体素养

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参考


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