AI主播的哲学审视与制度反思： 以数字代理问题为起点的技术中介与主体建构

张 丛立
浙江越秀外国语学院

摘要


AI主播（虚拟形象主播、自动化播报员与对话式直播代理等）正从展示性应用转向平台化规模部署，“主播
是谁”“谁在说话”“谁在负责”等问题随之进入公共视野。其争议核心并非“是否替代真人主播”的表层讨论，而
指向制度层面的规范与配置，本质上可作为“数字代理问题”的重要起点。本文以技术哲学与心灵哲学为交叉视角，
结合制度哲学维度，采用概念分析为主、跨场景对比为辅的研究方法，核心探讨：当主播的“在场”不再依赖真人，
而是由生成模型、运营流程与平台调度共同实现时，如何理解其主体性、意向性与可归责性？在此基础上，本文提
出“关系性主体”概念，将AI主播界定为技术中介化在场、意向性可撤销归因与制度接口中稳定主体位置的耦合场
域，最终为其真实性建构、责任链条完善及相关伦理治理，提供可延伸、可深化的哲学分析与实践指引。

关键词


AI主播；数字代理；关系性主体；技术中介；责任伦理

全文:

PDF


参考


[1]Ihde, D. (1990). Technology and the lifeworld: From

garden to earth. Indiana University Press. https://iupress.

org/9780253205605/technology-and-the-lifeworld/

[2]McLuhan, M. (1964). Understanding media: The

extensions of man. McGraw-Hill. https://en. wikipedia.org/

wiki/Understanding_Media

[3]Verbeek, P. (2005). What things do: Philosophical

reflections on technology, agency, and design. Pennsylvania

State University Press. https://doi.org/10.5325/j.ctv14gp4w7

[4]Butler, D. S. F. (2018). Shudu gram is a white man’s

digital projection of real-life black womanhood. Retrieved

January 30, 2026, from https://www.newyorker.com/

culture/culture- desk/ shudu-gram-is-a-white-mansdigital-projection-of-real-life-black-womanhood

[5]Crypton Future Media, Inc. (n.d.). About hatsune

miku. Retrieved January 30, 2026, from https: //ec.crypton.

co.jp/pages/prod/virtualsinger/cv01_us

[6]Forbes Brasil. (2022). Por que a lu, do magalu,

tornou-se a maior influenciadora virtual do mundo?

Retrieved January 30, 2026, from https://forbes.com.br/

forbes-tech/2022/05/por-que-alu-do-magalu-tornouse-a-maior-influenciadora-virtual-do-mundo/

[7]TIME. (2018). The 25 most influential people on

the internet. Retrieved January 30, 2026, from https://time.

com/5324130/most-influential-internet/

[8]新 华 社.（2018）.全 球 首 个“ai合 成 主 播 ” 在

新 华 社 上 岗.Retrieved January 30，2026，from https：//

www.xinhuanet.com/zgjx/2018-11/08/c_137589274.htm

[9]新华网.（2025）.面对ai主播应“乐见其成，善

用其能”.Retrieved January 30，2026，from https：//www.

news.cn/tech/20250213/a535e873864947908abf00f4a2091184/

c.html

[10]新浪财经.（2025）.大量ai主持人正在上岗：说

新鲜也不新鲜，真变化是“没变化”.Retrieved January

30，2026，from https：//finance.sina.com.cn/jjxw/2025-

02-10/doc-ineiytxa4170275.shtml

[11]高贵武，& 赵行知.（2023）.进化与异化：AI

合成主播的言说困境.新闻与传播评论，（2）. https：//

xwcbpl.whu.edu.cn/gkll/dqml/2023-03-02/353.html

[12]Dennett, D. C. (1987). The intentional stance.

MIT Press. https://mitpress.mit.edu/9780262540537/ theintentional-stance/

[13]Searle, J. R. (1980). Minds, brains, and programs.

Behavioral and Brain Sciences, 3(3), 417-457. https://doi.

org/10.1017/S0140525X00005756

[14]Clark, A., & Chalmers, D. J. (1998). The extended

mind. Analysis, 58(1), 7-19. https://doi.org/ 10.1093/

analys/58.1.7

[15]Turkle, S. (2011). Alone together: Why we expect

more from technology and less from each other. Basic Books.

https://mitpressbookstore.mit.edu/book/9780465093656


Refbacks

  • 当前没有refback。